Clarion New Media Videos embrace the small business entrepreneurial spirit and turn our client’s size into a marketable asset. Small and large businesses and organizations can greatly benefit from having a personal presence on a website. Making sure that presence coincides with the mission or goals is the most essential element in presenting a corporate or organizational identity.
It’s important to work with a producer who understands and cares about your goals and can help to translate that to the public.
Clarion New Media’s approach to Identity Videos is to let the organizations speak for themselves and to make sure their message is sincere and not perceived as forced. For this, Clarion New Media uses carefully planned interviews for all Identity Videos.
Cooking With Bob
Tallgrass is by far one of the finest French cuisine restaurants in the Chicagoland area. Owners J. Thomas Alves and Robert D. Burcenski wanted to feature their passion for all things finely crafted and how that translated to their philosophy for food.
The Center for Real Estate Law
The Center for Real Estate Law at John Marshall Law School wanted a video that would encourage enrollment in the Center’s very unique courses. The Center for Real Estate Law wanted their audience to know that they differ from other programs because of their use of real world situations, working professional professors, and a classroom that mixes attorneys with non-attorneys.
Clarion New Media worked with staff at The Center for Real Estate Law to identify interview subjects and topics that would highlight the important aspects that make The Center for Real Estate Law such a successful program.
Burke Warren McKay and Serritella PC
Burke Warren McKay and Serritella (BWMS) wanted a video that would not only demonstrate to their clients their own personality but also would demonstrate to younger attorneys who may be thinking about working at BWMS the advantages of working for a midsized law firm. Clarion New Media worked with the marketing team to coordinate interviews with partners and associates who could speak on behalf of the family-like atmosphere at BWMS, and how quickly young attorneys are able to get involved in exciting case work.
SomerCor SBIF
The Small Business Improvement Fund (SBIF) is a grant program for businesses in Chicago to make permanent improvements to their property. SomerCor 504 is the city’s agent and is the principal contact for business owners who wish to apply. SomerCor 504 wanted a video that informs the public about the program and demonstrates how funds can be used. The catch was to present specific information and criteria which would deter businesses that don’t meet the requirements from applying while at the same time encouraging those businesses that do meet those criteria to contact SomerCor 504.
Tallgrass
Tallgrass is by far one of the finest French cuisine restaurants in the Chicagoland area. Owners J. Thomas Alves and Robert D. Burcenski wanted to feature their passion for all things finely crafted and how that translated to their philosophy for food.
